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Alexander & Co. is an executive search and consulting practice for creative leadership. We place the people who shape how the world's most admired brands look, feel and grow.

Founder-led, discreet and global.

Executive search and consulting for creative leadership in fashion, luxury, beauty and design.

Selected Work
Paris Maison
Executive Search
Louis Vuitton, Head of Menswear Design
Paris
Collaborated with Louis Vuitton to appoint a new Head of Menswear Design, the right hand to Pharrell Williams and an influential creative force honouring the house's artistic legacy.
Paris Maison
Executive Search & Consulting
Vitra, Chief Creative Officer
Switzerland
A pivotal creative appointment for one of Europe's most iconic design institutions. Bridging heritage with modernity, guiding Vitra into its next era of cultural relevance.
Paris Maison
Consulting and Executive Search
Haus Labs, Chief Image Officer
Los Angeles
At the intersection of beauty, science and storytelling. Consulted on Creative Leadership followed by the global search for Haus Labs' first Chief Image Officer.
Paris Maison
Executive Search
Louis Vuitton, Design Director Fine Jewellery
Paris
Appointed the Design Director for Louis Vuitton's Fine Jewellery division. A rare blend of creative excellence and technical mastery elevating the brand's high jewellery narrative.
Paris Maison
Executive Search
Bottega Veneta, Design Director RTW
Milan
Engaged by Bottega Veneta to identify a visionary Design Director to lead Ready-to-Wear collections following a pivotal moment of creative evolution for the house.
Paris Maison
Executive Search
Vitra, Chief Marketing Officer
Switzerland
Placed a Chief Marketing Officer with the strategic depth and creative instinct to amplify Vitra's voice across global markets, contributing to international commercial growth.
Paris Maison
Executive Search
Saint Laurent, CEO Japan
Japan
Led the search for CEO Japan, a leader combining commercial rigour with cultural fluency in one of the most brand-sensitive luxury environments.
Paris Maison
Executive Search & Organisational Design Consulting
The Independents, Chief People Officer
Paris
Consulted on organisational structure and designed the first Chief People Officer role, then led the search to support the transition to an operating group model.
Paris Maison
Creative Leadership Consulting
NYC Ballet, Creative Director
New York
Collaborated closely with Sarah Jessica Parker and the board to advise on the appointment of Jonathan Saunders as Guest Creative Director.
Paris Maison
Executive Search
Paris Luxury Maison, Artistic Director
Paris
Artistic Director, men's & women's. Announcement embargoed until May 2026.
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Executive Search

We work across consumer facing industries, representing leading brands and organisations for founders, investors and leadership teams that require a personal approach to executive search.

From Creative Directors to Brand, Marketing and General Management roles, we focus on leadership that strengthens and drives business outcomes. Our approach is strategic, global, bespoke and handled with discretion bringing the right role and the right individual together for long-term impact and career alignment.

For more information please contact us.

Roles we place

Design & Creative
Chief Creative Officer (CCO)
Chief Design Officer (CDO)
Artistic Director
EVP / SVP, Design
VP, Design
Creative Director
Design Director
Product & Merchandising
Chief Product Officer
Chief Merchandising Officer
EVP / SVP, Merchandising
VP, Product
VP, Merchandising
Buying Director
Merchandising Director
Marketing, Communications & Brand
Chief Marketing Officer (CMO)
Chief Communications Officer
Chief Brand Officer (CBO)
Chief Image Officer
VP / Director, Brand Marketing
VP / Director, Image & Content
Director of Communications
AI, Data & Innovation
Chief AI Officer
VP / Head of AI Product
Director of Creative AI
Director of AI Brand
Head of AI Personalisation
Commercial Leadership
Chief Executive Officer (CEO)
Chief Operating Officer (COO)
Chief Commercial Officer
Chief Entertainment Officer
Managing Director
Commercial Director
General Manager

Consulting

We help leadership teams and investors build commercial organisational structure, strengthen creative credibility, and deliver talent solutions sharpening authority, decision-making and execution so the organisation scales with efficiency and creative precision.

For more information or to discuss how we can help you please contact us.

Our Solutions

Organisation Design & Operating Model

We design team structures and roles that sharpen enterprise leadership and organisational dynamics with clear authority and decision rights resulting in commercial growth outcomes.

Organisational Design: HeadquartersOrganisational Design: FunctionalOrganisational Design: Regional / SubsidiaryOrganisational Design: Role Design
Creative Leadership

Creative authority is a commercial lever unlocking growth. When a company needs revival, the real work is resetting creative vision that reconnects the brand's heritage and design codes with today's zeitgeist. We build the framework that translates to commercial growth outcomes.

Creative Leadership: Executive Creative VisionCreative Leadership: Product CategoryCreative Leadership: Brand Image Strategy
Leadership & Talent

We help businesses de-risk leadership decisions by assessing capability, talent mapping industries and functions, and building succession and leadership plans aligned to future strategy for optimal growth.

Talent AssessmentTalent MappingSuccession PlanningLeadership Planning
Insights
Haute Couture SS26
Fashion
April 2026
Product Desirability The New Metric
What the winners are doing: Kering restructured CEO incentives around desirability, not revenue. The signal is clear.
Haute Couture SS26
Fashion
April 2026
Creative Risks Pay Off
What the hiring pattern shows: In beauty, fashion, and wider consumer, the dominant hiring pattern for image and creative leadership is internal to industry.
Haute Couture SS26
Fashion
April 2026
The Structure Pattern Problem
Owning the gap between ambition and structure unlocks growth through how the organisation is built.
Haute Couture SS26
Culture
April 2026
How AI Scales Structure, Desirability, and Creativity
Haute Couture SS26
Design
April 2026
How brands Move Into Interiors (Well)
Drawn from my article with Monocle magazine for Salone del Mobile 2026.
Haute Couture SS26
Fashion
Feb. 2026
Haute Couture SS26
A season-defining analysis of the Spring/Summer 2026 couture collections and what they signal for the direction of fashion's highest craft.
Haute Couture SS26
Luxury
Feb . 2026
Fine Jewellery & the UAE Boom
The Middle East's fine jewellery market is surging, reshaping where luxury talent gravitates and how brands enter the region.
Haute Couture SS26
Beauty
Jun. 2025
The Rise of the Chief Image Officer in Beauty
A new C-suite leader is emerging in beauty: the Chief Brand and Image Officer, blending creative direction with strategic storytelling.
Haute Couture SS26
Culture
Dec. 2025
Burberry's Olivia Colman Brand Strategy
Burberry's pivot to celebrity-led narrative signals a new approach to brand storytelling prioritising cultural credibility.
Haute Couture SS26
Design
Nov. 2025
High-End Design as Soft Power
How product design leadership is becoming a strategic asset for companies competing on cultural influence rather than price.
Haute Couture SS26
Fashion
Feb. 2026
The Return of the Middle Fashion Market
After a decade of polarisation between ultra-luxury and fast fashion, the middle market is reasserting itself with renewed consumer demand.
Haute Couture SS26
Beauty
Jun. 2025
What MAC's Nicola Formichetti Appointment Signals
MAC taps the stylist behind Gaga's Meat Dress as creative director. A bold commitment to reinvigorating a legacy brand amid Estee Lauder's 10% sales decline.
Haute Couture SS26
Culture
Nov. 2025
Social Commerce Goes Pro: From QVC to TikTok
Live shopping has evolved from daytime television to algorithmic feeds. The brands winning are those hiring professional hosts who understand both selling and storytelling.
Haute Couture SS26
Fashion
Dec. 2025
The Return of the Diffusion Line
Bridge pricing and diffusion lines are making a strategic comeback as luxury houses seek new revenue streams and broader consumer reach.
Haute Couture SS26
Design
Jun. 2025
Copenhagen Design Week: The Emerging & The Established
Copenhagen's design scene is producing a new generation of studio leaders who are redefining what Scandinavian design means for a global audience.
Haute Couture SS26
Design
Oct. 2025
High-End Design at the Till
From Alessi to Vitra, heritage design brands are rethinking retail strategy as consumer expectations shift toward experience and curation.
Haute Couture SS26
Culture
Nov. 2025
AI in the Modern Atelier
Artificial intelligence is entering the design studio not as a replacement for craft but as a tool for pattern-making, colour forecasting and material innovation.
Haute Couture SS26
Luxury
Dec. 2025
Luxury CMOs Jump Ship to Wellness & Consumer
A growing wave of senior marketing talent is leaving luxury fashion for wellness, lifestyle and consumer brands, taking brand-building expertise with them.
Haute Couture SS26
Beauty
Jun. 2025
Brand Watch: Could Commune Be Beauty's Next Acquisition?
Commune's blend of clinical credibility and design-led branding is attracting acquisition interest from conglomerates looking for their next growth play.
Haute Couture SS26
Beauty
Sep. 2025
Margiela's Fragrance Strategy
How Maison Margiela's Replica line rewrote the rules of fragrance marketing through memory, storytelling and an anti-luxury positioning.
Haute Couture SS26
Design
Jun. 2025
V&A East: Lifting the Curtain on Museum Display
The V&A's new Stratford outpost signals a shift in how cultural institutions present design to a broader, more diverse audience.
Haute Couture SS26
Culture
Sep. 2025
CEO Appointments as Creative Architects
A new breed of CEO is emerging in luxury and creative industries: leaders who think like designers and operate like strategists.
Haute Couture SS26
Fashion
Oct. 2025
Fashion Month: Culture to Commerce
The Spring/Summer shows confirmed a shift: fashion weeks are now cultural events first, commercial platforms second.
Haute Couture SS26
Luxury
Oct. 2025
Art Market Consolidation: Frieze & Abu Dhabi
As art fairs consolidate and the Gulf becomes a cultural capital, the leadership requirements for galleries and institutions are shifting dramatically.
Haute Couture SS26
Design
Sep. 2025
New Creative Talent: Giampiero Tagliaferri & Minotti
Minotti's appointment of Giampiero Tagliaferri signals a new chapter for Italian furniture design and the next generation of creative directors.
Haute Couture SS26
Fashion
Sep. 2025
Fashion in Crisis: Creatives vs Merchandisers
The tension between creative vision and commercial pragmatism is reaching breaking point at several major houses. Who wins determines the next decade.
Haute Couture SS26
Fashion
Sep. 2025
Who Pays for Fashion: London vs LA
London's fashion ecosystem relies on public funding and cultural goodwill. Los Angeles runs on private capital and celebrity proximity. Which model survives?
Haute Couture SS26
Fashion
Sep. 2025
September Creative Director Debuts Will Be Fighting for Market Share
Four major houses debut new creative directors this September. The commercial stakes have never been higher for first-season collections.
Haute Couture SS26
Luxury
June. 2025
Why Luxury Conglomerates Are Failing Gen Z
Gen Z is not rejecting luxury. They are rejecting the version of luxury that conglomerates are selling them: over-logoed, under-storied and culturally tone-deaf.
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Lewis Alexander, Founder

Lewis Alexander

Founder

Lewis Alexander splits his time between Europe and the United States. With a global mindset and international reach, Lewis provides executive search and consulting services to boards, founders and investors across fashion, luxury, beauty and design.

With over twenty years of experience, combined with a deep understanding of both creative culture and commercial dynamics, Lewis partners with CEOs, Creative Directors and leadership teams to strengthen organisations, grow product categories and appoint the leadership that drives both creative credibility and commercial performance.

The relationship between Chief Executives and Creative Directors, and the essential synergy between the commercial and creative arms of a successful business, is a particular specialty at Alexander & Co. It is this understanding, developed across some of the world's most culturally significant brands, that informs every search and consulting engagement.

Frequently Asked Questions

What does Alexander & Co. do?
Alexander & Co. is an executive search, recruitment and consulting firm specialising in creative leadership across fashion, luxury, beauty and design. The firm provides retained executive search and senior recruitment services. The firm places senior creative and commercial leaders, from Chief Creative Officer to CEO, and advises founders, boards and investors on organisational design, creative leadership and talent strategy. The firm is known for reviving brands that have lost cultural relevance or commercial direction, with engagements at houses including Saint Laurent and Vitra during periods of significant growth.
Who is Lewis Alexander?
Lewis Alexander is the founder of Alexander & Co. He splits his time between London and Los Angeles and has over twenty years of experience in executive search, partnering with CEOs, Creative Directors and investors to align creative vision with commercial performance. He sits on the Mr Porter Style Council and is a strategic advisor to My Beautiful City, and has previously mentored designers through the CFDA, continuing to mentor a small cohort of creative talent each year. He is regularly featured in the press and was named a "Kingmaker" in fashion and design by GQ, as well as appearing in Vogue power lists.
The firm is founder-led rather than committee-run, and global rather than regional. It specialises specifically in the relationship between creative and commercial leadership: the synergy between Chief Executives and Creative Directors. This focus, developed across some of the world's most culturally significant brands, informs every search and recruitment assignment. Lewis Alexander is deeply integrated into the creative industries and works closely with both boards and creative talent.
Chief Marketing Officer (CMO)
Chief Communications Officer
Chief Brand Officer (CBO)
Chief Image Officer
VP / Director, Brand Marketing
VP / Director, Image & Content
Director of Communications
AI, Data & Innovation
Chief AI Officer
VP / Head of AI Product
Director of Creative AI
Director of AI Brand
Head of AI Personalisation
Commercial Leadership
Chief Executive Officer (CEO)
Chief Operating Officer (COO)
Chief Commercial Officer
Chief Entertainment Officer
Managing Director
Commercial Director
General Manager

Contact

Somerset House

Lancaster Place

London WC2R 1LA

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Based in London. Operating globally.

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© 2026 Alexander & Co