Alexander & Co.

Alexander & Co. is an executive search and consulting practice for creative leadership. We place the people who shape how the world’s most admired brands look, feel and grow. Founder-led, discreet and global.

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Beyond search, we advise founders, investors and leadership teams on the structures, roles and talent strategies that turn creative ambition into operational reality.

How we help

Organisation Design & Operating Model
Creative vs commercial structureReporting line designStudio / atelier model advisoryPost-acquisition integrationRegional structure & market entry
Creative Leadership
Creative Director successionDesign team assessmentBrand identity stewardshipCreative culture diagnosticsImage & content function design
Leadership & Talent
Executive team effectivenessCompensation benchmarkingSuccession planningBoard advisoryTalent mapping & pipelining

A selection of mandates across creative, commercial and cultural leadership. Confidential work is not shown.

Louis Vuitton Menswear
Executive Search
Louis Vuitton, Head of Menswear Design
Paris
Louis Vuitton Fine Jewellery
Executive Search
Louis Vuitton, Design Director Fine Jewellery
Paris
Bottega Veneta
Executive Search
Bottega Veneta, Design Director RTW
Milan
Vitra
Executive Search & Consulting
Vitra, Chief Creative Officer
Switzerland
Vitra CMO
Executive Search
Vitra, Chief Marketing Officer
Switzerland
Haus Labs by Lady Gaga
Consulting & Executive Search
Haus Labs, Chief Image Officer
Los Angeles
Saint Laurent Japan
Executive Search
Saint Laurent, CEO Japan
Japan
The Independents
Search & Organisational Design
The Independents, Chief People Officer
Paris
NYC Ballet
Creative Leadership Consulting
NYC Ballet, Creative Director
New York
Paris Luxury Maison
Executive Search
Paris Luxury Maison, Artistic Director
Paris
Haute Couture SS26
Fashion
Feb. 2026
Haute Couture SS26
A season-defining analysis of the Spring/Summer 2026 couture collections and what they signal for the direction of fashion's highest craft.
Fine Jewellery UAE
Luxury
Feb. 2026
Fine Jewellery & the UAE Boom
The Middle East's fine jewellery market is surging, and the leadership appointments driving it are reshaping where luxury talent gravitates.
Rise of the Chief Image Officer
Beauty
Jun. 2025
The Rise of the Chief Image Officer in Beauty
A new kind of C-suite leader is emerging in beauty: the Chief Brand and Image Officer, blending creative direction with strategic storytelling.
Burberry Olivia Colman
Culture
Dec. 2025
Burberry's Olivia Colman Brand Strategy
Burberry's pivot to celebrity-led narrative with Olivia Colman signals a new approach to brand storytelling prioritising cultural credibility.
Design as Soft Power
Design
Oct. 2025
High-End Design as Soft Power
From Tadao Ando hotels to Zaha Hadid cultural centres, design is the new diplomacy and the leaders shaping it are rewriting the rules.
Middle Market Fashion
Fashion
Dec. 2025
The Return of the Middle Fashion Market
As luxury prices soar and fast fashion stalls, a resurgent middle market is hiring experienced leaders to capture the value-conscious consumer.
MAC Nicola Formichetti
Beauty
Jun. 2025
What MAC's Nicola Formichetti Appointment Signals
MAC's hiring of Nicola Formichetti as Global Creative Director signals a shift from product-first to culture-first beauty leadership.
Social Commerce
Culture
Sep. 2025
Social Commerce Goes Pro: From QVC to TikTok
Live shopping is back, repackaged for a new generation. The brands hiring dedicated social commerce leaders are seeing it pay off.
Diffusion Line
Fashion
Dec. 2025
The Return of the Diffusion Line
Miu Miu, See by Chloé and now Valentino are reviving second lines. The leadership decisions behind them matter more than the price tags.
Copenhagen Design Week
Design
Oct. 2025
Copenhagen Design Week: The Emerging & The Established
Copenhagen is building a design ecosystem that rivals Milan. The talent infrastructure behind it is what makes it work.
Design at the Till
Design
Oct. 2025
High-End Design at the Till
Design-led retail is proving its commercial case. The brands converting cultural capital into sales are investing in creative leadership.
AI in the Atelier
Culture
Nov. 2025
AI in the Modern Atelier
How design studios and fashion houses are integrating AI tools, and why the leadership question is who oversees the machine.
Luxury CMOs
Luxury
Dec. 2025
Luxury CMOs Jump Ship to Wellness & Consumer
A growing wave of senior marketing talent is leaving luxury fashion for wellness, lifestyle and consumer brands.
Commune Beauty
Beauty
Jun. 2025
Brand Watch: Could Commune Be Beauty's Next Acquisition?
The Business of Beauty award winner fuses sustainability, design-led packaging and British countryside ethos.
Margiela Fragrance
Beauty
Sep. 2025
Margiela's Fragrance Strategy
How Maison Margiela turned fragrance into a cultural entry point and commercial powerhouse beyond the runway.
VA East
Design
Jun. 2025
V&A East: Lifting the Curtain on Museum Display
Diller Scofidio + Renfro's revolutionary open-archive design puts 250,000 objects within touching distance of the public.
CEO Creative Architect
Culture
Sep. 2025
CEO Appointments as Creative Architects
At Valentino, MoMA and Orveon, a new generation of CEOs are being hired not just to manage, but to set creative vision.
Fashion Month
Fashion
Oct. 2025
Fashion Month: Culture to Commerce
How Demna's Gucci debut drove a 53% increase in foot traffic, and what it reveals about creative conviction on the runway.
Art Market Frieze
Culture
Oct. 2025
Art Market Consolidation: Frieze & Abu Dhabi
As art fairs consolidate and new cultural capitals emerge in the Gulf, the leadership behind these institutions defines where culture meets commerce.
Tagliaferri Minotti
Design
Jun. 2025
New Creative Talent: Giampiero Tagliaferri & Minotti
The Milanese designer melding Italian ostentatiousness with Californian effortlessness. He is the one to watch.
Fashion in Crisis
Fashion
Jun. 2025
Fashion in Crisis: Creatives vs Merchandisers
Fashion needs bold design and creative energy, not more data-driven buying decisions from Chief Product Officers.
London vs LA
Culture
Sep. 2025
Who Pays for Fashion: London vs LA
The economics of fashion week are shifting. As Los Angeles rises and London reinvents, who foots the bill?
September Debuts
Fashion
Jun. 2025
September Creative Director Debuts Will Be Fighting for Market Share
From Blazy at Chanel to Demna at Gucci. Never have so many high-profile debuts landed at once.
Gen Z Luxury
Fashion
Jun. 2025
Why Luxury Conglomerates Are Failing Gen Z
Extortionate prices, declining quality and ethical concerns are pushing younger consumers to resale.
Lewis Alexander, Founder

Lewis Alexander

Founder

Lewis Alexander splits his time between Europe and the United States. With a global mindset and international reach, Lewis provides executive search and consulting services to boards, founders and investors across fashion, luxury, beauty and design.

With over twenty years of experience, combined with a deep understanding of both creative culture and commercial dynamics, Lewis partners with CEOs, Creative Directors and leadership teams to strengthen organisations, grow product categories and appoint the leadership that drives both creative credibility and commercial performance.

The relationship between Chief Executives and Creative Directors, and the essential synergy between the commercial and creative arms of a successful business, is a particular specialty at Alexander & Co. It is this understanding, developed across some of the world's most culturally significant brands, that informs every search and consulting engagement.

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hello@alexanderandco.ltd

London · Global

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