ALEXANDER & CO
Executive Search & Consulting
Alexander & Co
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Alexander & Co. is an executive search and consulting practice for creative leadership. We place the people who shape how the world’s most admired brands look, feel and grow. Founder-led, discreet and global.

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Executive Search

We work across consumer facing industries, representing leading brands and organisations for founders, investors and leadership teams that require a personal approach to executive search.

From Creative Directors to Brand, Marketing and General Management roles, we focus on leadership that strengthens and drives business outcomes. Our approach is strategic, global, bespoke and handled with discretion bringing the right role and the right individual together for long-term impact and career alignment.

For more information please contact us.

Roles we place

Design & Creative
Chief Creative Officer (CCO)Creative Design Officer (CDO)SVP / EVP of DesignVP of DesignCreative DirectorDesign DirectorArtistic Director
Product, Merchandising & Brand
Chief Product OfficerChief Merchandising OfficerChief Brand Officer (CBO)
Marketing, Communications & Image
Chief Marketing Officer (CMO)Chief Communications OfficerVP / Director of Image & ContentVP / Director of Brand Marketing
Business
Chief Executive OfficerChief Commercial OfficerChief Operating OfficerChief Entertainment Officer
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Consulting

We help leadership teams and investors build commercial organisational structure, strengthen creative credibility, and deliver talent solutions sharpening authority, decision-making and execution so the organisation scales with efficiency and creative precision.

For more information or to discuss how we can help you please contact us.

Our Solutions

Organisation Design & Operating Model

We design team structures and roles that sharpen enterprise leadership and organisational dynamics with clear authority and decision rights resulting in commercial growth outcomes.

Organisational Design: HeadquartersOrganisational Design: FunctionalOrganisational Design: Regional / SubsidiaryOrganisational Design: Role Design
Creative Leadership

Creative authority is a commercial lever unlocking growth. When a company needs revival, the real work is resetting creative vision that reconnects the brand’s heritage and design codes with today’s zeitgeist. We build the framework that translates to commercial growth outcomes.

Creative Leadership: Executive Creative VisionCreative Leadership: Product CategoryCreative Leadership: Brand Image Strategy
Leadership & Talent

We help businesses de-risk leadership decisions by assessing capability, talent mapping industries and functions, and building succession and leadership plans aligned to future strategy for optimal growth.

Talent AssessmentTalent MappingSuccession PlanningLeadership Planning
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Selected Work
AllFashionLuxuryBeautyDesignCulture
Louis Vuitton Menswear
Executive Search
Louis Vuitton, Head of Menswear Design
Paris
Collaborated with Louis Vuitton to appoint a new Head of Menswear Design, the right hand to Pharrell Williams and an influential creative force honouring the house's artistic legacy.
Louis Vuitton Fine Jewellery
Executive Search
Louis Vuitton, Design Director Fine Jewellery
Paris
Appointed the Design Director for Louis Vuitton's Fine Jewellery division. A rare blend of creative excellence and technical mastery elevating the brand's high jewellery narrative.
Bottega Veneta
Executive Search
Bottega Veneta, Design Director RTW
Milan
Engaged by Bottega Veneta to identify a visionary Design Director to lead Ready-to-Wear collections following a pivotal moment of creative evolution for the house.
Vitra
Executive Search & Consulting
Vitra, Chief Creative Officer
Switzerland
A pivotal creative appointment for one of Europe's most iconic design institutions. Bridging heritage with modernity, guiding Vitra into its next era of cultural relevance.
Vitra CMO
Executive Search
Vitra, Chief Marketing Officer
Switzerland
Placed a Chief Marketing Officer with the strategic depth and creative instinct to amplify Vitra's voice across global markets, contributing to international commercial growth.
Haus Labs by Lady Gaga
Consulting & Executive Search
Haus Labs, Chief Image Officer
Los Angeles
At the intersection of beauty, science and storytelling. Consulted on Creative Leadership followed by the global search for Haus Labs' first Chief Image Officer.
Saint Laurent Japan
Executive Search
Saint Laurent, CEO Japan
Japan
Led the search for CEO Japan, a leader combining commercial rigour with cultural fluency in one of the most brand-sensitive luxury environments.
The Independents
Search & Organisational Design
The Independents, Chief People Officer
Paris
Consulted on organisational structure and designed the first Chief People Officer role, then led the search to support the transition to an operating group model.
NYC Ballet
Creative Leadership Consulting
NYC Ballet, Creative Director
New York
Collaborated closely with Sarah Jessica Parker and the board to advise on the appointment of Jonathan Saunders as Guest Creative Director.
Paris Luxury Maison
Executive Search
Paris Luxury Maison, Artistic Director
Paris
Artistic Director, men's & women's. Announcement embargoed until May 2026.
Insights
AllFashionBeautyDesignCultureLuxury
Haute Couture SS26
Fashion
Feb. 2026
Haute Couture SS26
A season-defining analysis of the Spring/Summer 2026 couture collections and what they signal for the direction of fashion's highest craft.
Fine Jewellery UAE
Luxury
Feb. 2026
Fine Jewellery & the UAE Boom
The Middle East's fine jewellery market is surging, and the leadership appointments driving it are reshaping where luxury talent gravitates and how brands enter the region.
Rise of the Chief Image Officer
Beauty
Jun. 2025
The Rise of the Chief Image Officer in Beauty
A new kind of C-suite leader is emerging in beauty: the Chief Brand and Image Officer, blending creative direction with strategic storytelling to connect in an overcrowded market.
Burberry Olivia Colman
Culture
Dec. 2025
Burberry's Olivia Colman Brand Strategy
Burberry's pivot to celebrity-led narrative with Olivia Colman signals a new approach to brand storytelling, one that prioritises cultural credibility over traditional luxury codes.
High-End Design Soft Power
Design
Nov. 2025
High-End Design as Soft Power
From home textiles to furniture, design studios are becoming cultural ambassadors, and the leadership behind them is shaping how brands translate craft into commercial influence.
The Return of the Middle Fashion Market
Fashion
Feb. 2026
The Return of the Middle Fashion Market
After a decade of polarisation between ultra-luxury and fast fashion, the middle market is staging a comeback, and smart brands are paying attention.
Nicola Formichetti at MAC
Beauty
Jun. 2025
What MAC's Nicola Formichetti Appointment Signals
MAC taps the stylist behind Gaga's Meat Dress as creative director. A bold commitment to reinvigorating a legacy brand amid Estée Lauder's 10% sales decline.
Social Commerce
Culture
Nov. 2025
Social Commerce Goes Pro: From QVC to TikTok
Live shopping has evolved from daytime television to algorithmic feeds. The brands winning are those hiring professional hosts who understand both selling and storytelling.
The Return of the Diffusion Line
Fashion
Dec. 2025
The Return of the Diffusion Line
Bridge pricing and diffusion lines are making a strategic comeback as luxury houses seek new revenue streams and broader consumer reach.
Copenhagen Design Week
Design
Jun. 2025
Copenhagen Design Week: The Emerging & The Established
3daysofdesign has grown from a warehouse exhibition to a 500-brand city-wide festival. But as it scales, new independents like Other Circle are ensuring emerging voices aren't lost.
High-End Design at the Till
Design
Oct. 2025
High-End Design at the Till
Design-led retail is proving its commercial case. The brands converting cultural capital into sales are those investing in creative leadership at every consumer touchpoint.
AI in the Modern Atelier
Culture
Nov. 2025
AI in the Modern Atelier
How design studios and fashion houses are integrating AI tools into the creative process, and why the leadership question is who oversees the machine, not whether to use it.
Luxury CMOs Jump Ship to Wellness
Luxury
Dec. 2025
Luxury CMOs Jump Ship to Wellness & Consumer
A growing wave of senior marketing talent is leaving luxury fashion for wellness, lifestyle and consumer brands, taking brand-building expertise with them.
Commune Beauty Brand
Beauty
Jun. 2025
Brand Watch: Could Commune Be Beauty's Next Acquisition?
The Business of Beauty award winner fuses sustainability, design-led packaging and British countryside ethos, exactly what cautious investors are looking for in 2025.
Margiela Fragrance
Beauty
Sep. 2025
Margiela's Fragrance Strategy
How Maison Margiela is leveraging fragrance as a brand extension and cultural entry point, turning scent into a commercial powerhouse beyond the runway.
V and A East Storehouse
Design
Jun. 2025
V&A East: Lifting the Curtain on Museum Display
Diller Scofidio + Renfro's revolutionary open-archive design puts 250,000 objects within touching distance of the public, subverting how museums curate and communicate.
CEO as Creative Architect
Culture
Sep. 2025
CEO Appointments as Creative Architects
At Valentino, MoMA and Orveon, a new generation of CEOs are being hired not just to manage, but to set creative vision. The CEO as architect, not administrator.
Fashion Month Culture to Commerce
Fashion
Oct. 2025
Fashion Month: Culture to Commerce
How Demna's Gucci debut drove a 53% increase in foot traffic, and what it reveals about the commercial power of creative conviction on the runway.
Art Market Consolidation Frieze
Culture
Oct. 2025
Art Market Consolidation: Frieze & Abu Dhabi
As art fairs consolidate and new cultural capitals emerge in the Gulf, the leadership behind these institutions is defining where culture meets commerce.
Giampiero Tagliaferri and Minotti
Design
Jun. 2025
New Creative Talent: Giampiero Tagliaferri & Minotti
The Milanese designer melding Italian ostentatiousness with Californian effortlessness. From the Supermoon sofa to the Libra collection, he is the one to watch.
Fashion in Crisis
Fashion
Jun. 2025
Fashion in Crisis: Creatives vs Merchandisers
In the face of overwhelming product homogeneity, fashion needs bold design and creative energy, not more data-driven buying decisions from Chief Product Officers.
London vs LA Fashion Week
Culture
Sep. 2025
Who Pays for Fashion: London vs LA
The economics of fashion week are shifting. As Los Angeles rises and London reinvents, who foots the bill, and who captures the commercial return?
September Creative Director Debuts
Fashion
Jun. 2025
September Creative Director Debuts Will Be Fighting for Market Share
From Blazy at Chanel to Demna at Gucci. Never in history have so many high-profile debuts landed at once. The competition will drive creativity.
Luxury Conglomerates Failing Gen Z
Fashion
Jun. 2025
Why Luxury Conglomerates Are Failing Gen Z
Extortionate prices, declining quality and ethical concerns are pushing younger consumers to resale. LVMH fell 5%, Kering 14%, and Gen Z will be a third of the market by 2030.
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Lewis Alexander, Founder

Lewis Alexander

Founder

Lewis Alexander splits his time between Europe and the United States. With a global mindset and international reach, Lewis provides executive search and consulting services to boards, founders and investors across fashion, luxury, beauty and design.

With over twenty years of experience, combined with a deep understanding of both creative culture and commercial dynamics, Lewis partners with CEOs, Creative Directors and leadership teams to strengthen organisations, grow product categories and appoint the leadership that drives both creative credibility and commercial performance.

The relationship between Chief Executives and Creative Directors, and the essential synergy between the commercial and creative arms of a successful business, is a particular specialty at Alexander & Co. It is this understanding, developed across some of the world’s most culturally significant brands, that informs every search and consulting engagement.

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